The right agency partners don’t just add scale, they also help you be competitive by bringing new capabilities your clients might be asking for.
Building partnerships with external vendors can help ensure you have reliable access to quality people, particularly for “back-of-house” analysis, development and automation skills. The right agency partners don’t just add scale, they also help you be competitive by bringing new capabilities your clients might be asking for.
Here, based on our successful partnering with many agencies and our leadership’s experience in structured IT consulting, is an evolved set of Best Practices to make external partnerships for advertising agencies work.